Mastering Keyword Analysis - The Key to Search Engine Optimization!

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The success of SEO begins with keyword analysis. The key is to figure out what search terms users are using to find information and optimize your blog content accordingly. In this article, we will take a closer look at the importance of keyword analysis, various types of keywords, and how to check search volume and analyze competition intensity.

Why is Keyword Analysis Important?

 

• Identify Target Audience: Analyzing which keywords are used can help you identify potential readers interested in your blog topic.
• Set Content Direction: Planning content around popular keywords can attract more visitors.
• Gain Competitive Advantage: Targeting keywords with low competition can increase your chances of ranking higher in search results.

 

Understanding Keyword Types

 

1. Main Keyword: This keyword represents the overall topic of your blog or the core topic of a specific post. Generally, these keywords have high search volume and high competition.
   • Examples: "diet", "travel", "restaurant"
2. Sub Keyword: These keywords are more specific versions of the main keyword. They have lower search volume than main keywords but allow you to target a more specific audience.
   • Examples: "diet plan", "Jeju Island travel", "Gangnam restaurant"
3. Long-Tail Keyword: These are specific keywords consisting of three or more words. Although they have lower search volume, they have lower competition and higher conversion rates.
   • Examples: "low-carb high-fat diet plan", "solo travel itinerary in Jeju Island", "Gangnam date restaurant recommendation"

 

Checking Keyword Search Volume

 

Keyword search volume is an indicator of how often a particular keyword is searched. The higher the search volume, the more people are interested in that keyword.

• Google Keyword Planner: This is a tool for Google Ads, but it's also useful for checking keyword search volume and related keywords.
• Naver DataLab: This tool allows you to analyze Naver search trends and check keyword search volume.
• Keyword Master, Sometrend: You can use various keyword tools to compare and analyze search volumes.

 

Analyzing Competition Intensity

 

Keyword competition intensity refers to the level of competition to rank high in search results for a particular keyword. The higher the competition intensity, the more difficult it is to rank higher.

• Search Engine Results Page (SERP) Analysis: Analyze the types of websites (blogs, news, companies, etc.) that appear at the top of the search results, content quality, and website authority to determine the competition intensity.
• Competitor Blog Analysis: Analyze the content topics, keyword usage, and backlink status of competing blogs to develop strategies to gain a competitive advantage.

 

Keyword Analysis Example

 

If you have chosen "camping" as your main keyword, you can consider the following sub-keywords and long-tail keywords:

• Sub Keywords: camping gear, camping food, camping site recommendation
• Long-Tail Keywords: camping essentials for beginners, camping recipes, camping site recommendations near Seoul

 

Keyword Analysis: Consistency is Key!

 

Keyword analysis is not a one-time task but an ongoing process that needs to be adapted to changing trends. Continuously discover new keywords and monitor changes in search volume and competition intensity of existing keywords to optimize your blog content.