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What is 'Core Web Vitals'

Stilus Manager 2024. 6. 16. 17:55
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Photo by Simon Abrams on Unsplash

 

Core Web Vitals: Key Metrics for Website User Experience!

 

Core Web Vitals are key metrics created by Google to measure the user experience of websites. A website isn't just about looking good; it's about how fast and convenient it is for users. Core Web Vitals provide an objective way to evaluate this user experience.

 

LCP (Largest Contentful Paint): Visible Speed

 

LCP measures the time it takes for the main content of a website to appear on the screen. For example, on a shopping mall's product listing page, the LCP is the time it takes for product images and price information to appear. A faster LCP means users can quickly see the information they want, leading to a less frustrating experience.

 

FID (First Input Delay): Responsiveness

 

FID measures the time it takes for a website to respond when a user first interacts with it (e.g., clicking a button or link). A shorter FID means users feel the website is responding quickly to their input, leading to a more pleasant experience. If the FID is long, users may feel like the website is frozen and become frustrated.

 

CLS (Cumulative Layout Shift): Visual Stability

 

CLS measures how much a website's layout changes unexpectedly. For example, if an ad suddenly pops up while you're reading a news article, pushing the article content down, the CLS is high. A high CLS not only causes inconvenience but can also lead to mistakes like clicking on the wrong link.

 

Why are Core Web Vitals Important?

 

  • User Satisfaction: Core Web Vitals measure factors that directly affect user experience, so improving them can increase user satisfaction. Satisfied users are more likely to stay on a website longer and return in the future.
  • Search Result Ranking: Google incorporates Core Web Vitals into its search result rankings. This means that websites with higher Core Web Vitals scores are more likely to appear higher in Google search results.
  • Increased Sales: A positive user experience can contribute to higher conversion rates for online stores. The easier it is for users to use a website, the more likely they are to make a purchase.

 

Core Web Vitals: Essential Elements for Website Success!

 

Core Web Vitals are essential elements that website operators should pay attention to. They can improve user experience, boost search result rankings, and ultimately lead to increased sales. Measure and improve Core Web Vitals regularly to lead your website to success!

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